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The Principal London

Our 4-Star classification designates those properties with well-appointed, deluxe accommodations, extensive amenities and comprehensive guest services. Expect attention to detail and a warm and hospitable staff ready to cater to your needs. These superb properties offer a truly refined getaway.
Star Rating


Designed by Charles Fitzroy-Doll and originally opened in 1898, The Principal London occupies the eastern flank of Russell Square in Bloomsbury, London's most literary neighborhood. The hotel boasts a striking, the-au-lait ("tea with milk") terracotta exterior, with four British queens guarding the entrance - it was always intended to be a home to glamour and indulgence. Inside, striking, contemporary interior designs pay homage to the hotel's illustrious history whilst providing luxury for the modern traveler.


8 Russell Square
London, EN, GBR WC1B5BE

Located less than a mile from King's Cross St. Pancras International and Euston Railway, 9 miles from London City Airport, 22 miles from Heathrow Airport, and 42 miles from Gatwick Airport.

Hotel Amenities

  • Ballroom
  • Banquet Facilities
  • Childrens Amenity
  • Free Wi-Fi
  • Gym/Fitness Center
  • Meeting Facilities
  • Non-Smoking Property
  • Parking
  • Pets Allowed
  • Restaurant(s)
  • Room Service
  • Wedding Services

Room Amenities

  • Coffee/Tea Maker
  • Desk
  • Flat Screen Television
  • Internet Access In Room
  • Snack Box
  • Telephone

Hotel Dining

Neptune Restaurant, Fitz's Bar, Palm Court, Burr & Co coffeehouse

Nearby Attractions

British Museum, British Library, West End Theaters, Sadler's Wells, Oxford Street and Regent Street Shopping, Southbank Center, National Theater, Shakespeare's Globe, Tate Modern

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